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Natuzzi Open Art in USA for the Miami Art Week
Natuzzi brought its Open Art project to the United States for the first time ever. Artist Adrien Missika unveiled its installation in the Natuzzi store in the Miami Design District on the occasion of the Miami Art Week
Natuzzi Italia brought its Open Art project for the first time to the United States, on the occasion of Miami Art Week. Created in 2007 with the goal of introducing art in the Natuzzi stores so that it could become accessible to everyone, the project focuses on the collaboration with contemporary artist having the most diverse background. To each one of them, Natuzzi asks to realize site-specific installations in the most prestigious flagship store of the company around the world.
Natuzzi Italia launched Wednesday December 2nd 2015, in its Miami flagship store, the new step of Open Art. On the occasion of the grand opening of the Natuzzi flagship store at the Design District, [ham-uh k] - a site-specific installation by the artist Adrien Missika (Paris, 1981) – has been presented. The work is a huge hammock (8 x 3 meters) created with Natuzzi's leather and is the result of an immersion of the artist in the Natuzzi Headquarters in Puglia region (southern Italy), where the Style Centre and the Product Development Centre, creative heart of the brand, are located.
For Open Art, Missika continued his ongoing project Siesta Club - an ensemble of hammocks that he installed in different parts of the world as an invitation for the visitor to stop and kick back – playing on the scale, conceiving an oversize hammock that could host several persons, a family, friends or even lovers; as if that very minimal carry-on bed was merging with the very function of the couch.
"The hammock is a functional object made by humans to rest on,” says Missika. “I like the idea of giving the hammock a rest by making it a sculpture or a painting and taking away its functionality, yet having the same staged presence."
To push further the hybridization, Missika used the leather from the Italian tannery (in Udine, in Northern Italy) which is owned by Natuzzi, selecting them together with the company's Style Centre in Puglia. He carefully deconstructed the material to bring it to an elementary, unsophisticated state: through the use of six full cow hides he is pointing at the origin of things and underlining the primitive essence of the hammock.
Many celebrities attended the event, among them: Italian football player Christian Vieri, Stefano Seletti, owner of the eponymous desing brand, Interni magazine Editor in Chief Gilda Bojardi, Charley Vezza, owner of Gufram, the Deputy General Consul of Italy in Miami Vita Maria Valluzzi, and of course the host Pasquale Jr Natuzzi and artist Adrien Missika, main character in the Open Art project.
On this special celebration, the iconic Italian brand Disaronno, the world's favorite Italian liqueur, has created a signature cocktail inspired by Natuzzi for the Open Art opening in Miami to toast to this momentous occasion
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Privacy Policy
Privacy and the protection of personal data are very important to Natuzzi S.p.A. and the other companies belonging to the Natuzzi Group. The aim of this Privacy Policy is – therefore – to inform you about the ways in which we process your data for marketing purposes and in order to help us manage your participation in the Natuzzi Community.
What kind of personal data will we use?
Personal and contact information
We may use the personal and contact information provided to us when you enter into a purchase contract for Natuzzi products, request a quote or information about our products, register with the Natuzzi Community or sign up for our newsletters (hereinafter known collectively as “Data”).
In order to be able to request information and/or complete the process of registering with the Natuzzi Community, all the data indicated with an asterisk in the respective forms must be provided.
Additional data
With your consent, we may also use Data relating to you gathered according to different means than the ones just described.
More specifically, we may gather the following types of data:
- optional information that you may convey to use through order forms, quote requests and the Natuzzi Community registration form;
- information that we may obtain by examining how you interact with us, through emails and newsletters and our internet sites and apps, which may be developed either by us or by third parties (for more information, we invite you to consult their Privacy Policies);
- your purchasing behaviour, including information relating to purchases made by you and quotes requested by you from Natuzzi;
- information shared by you through social networks on which you are registered.
Why will we use your data and what legal basis we will adhere to?
If you grant your consent, we will use your data for each of the following purposes, including through the use of electronic means:
a) in order to send you – using the contact information provided by you – newsletters, information on products and services provided by our company, offers and promotions, and to conduct market research. For example, we might send you emails or instant messages (e.g. via SMS and WhatsApp), send you promotional material to your postal address or contact you on the phone via an operator.
b) in order to examine your preferences, the ways in which you interact with us and your purchasing behaviour. More specifically, in order to better understand your tastes and interests as regards our products and correspondence, we may examine – including using automated systems – the information you provide to us in order forms and quote requests, purchases made by you at Natuzzi stores in the last ten years, your interest in the correspondence and newsletters we send you, your visits to our websites, the way you use our apps and your interest in our social media channels (e.g. Facebook). For more information on the Data we may obtain as a result of you browsing our internet websites and/or using our apps, please consult the relevant privacy documents. Finally, we may supplement your profile with information of a statistical natural that we lawfully obtain from other sources: this could be in relation to where you live (e.g. demographic information, geo-referencing data etc.) or the electronic devices you use to interact with us.
In any case, this kind of profiling activity shall not have any legal consequences on you, nor will it have a significant effect on you personally.
Moreover, in the event that you have filled in a form for the request for information, we will use your Data:
c) to provide you with the information requested;
And, in the event you have filled in the Natuzzi Community registration form, we will use your Data for the following purpose, including through the use of electronic means:
d) to manage your participation in the Natuzzi Community. Your Data will be used to provide you with discounts and other advantages which may be made available to you. More generally, it will be used to satisfy all related contractual and administrative requirements.
Registration with the Natuzzi Community is optional and neither registration nor the information request is in any way dependent on you granting your consent for the data processing purposes set out at (a) and (b).
Who is the data controller?
The data controller is Natuzzi S.p.A., whose contact details are shown below.
How long will we store your Data for?
We will only store your Data for the period of time necessary to pursue the various data processing purposes.
As regards the Natuzzi Community, your Data will not be stored for processing for longer than the time necessary to manage your participation in the Natuzzi Community. In the event that you decide to leave the Natuzzi Community, your Data will be deleted within 30 days.
For the purposes set out at (a) and (b), your personal and contact information will be stored for processing until such time as you revoke your consent, while information relating to your purchases will be stored for processing for no longer than 10 years from the date of collection. Information relating to your interactions with us will be stored for no longer than 12 months from the date of collection.
Who will we communicate your Data to?
For administrative purposes, we may communicate your Data to our service suppliers (e.g. IT services). If you are registered with the Natuzzi Community, we may communicate your Data to companies – including foreign companies – who manage the stores participating in the Natuzzi Community initiative, as well as to third parties where we are legally obliged to do so.
A full list of such companies will be made available if you send a written request to the contact details shown below.
How will the transfer of your Data to non-EU countries be regulated?
Your data may be transferred outside of the European Union, including to countries where the level of personal data protection may be lower than that guaranteed by European regulations.
In any case, your Data will be adequately protected during such data transfers, particularly as regards the standard contractual clauses introduced by European Commission Decision 2010/87/CE https://www.garanteprivacy.it/web/guest/home/docweb/-/docweb-display/docweb/1728496.
What rights do you have?
You have the right to request access to the Data, to request the amendment or cancelation of the Data, to request that data procession by limited, to object to our using your Data and to request that a copy of your Data be sent to you.
Rights of the interested party
Right of access
You have the right to obtain confirmation as to whether your personal data is being processed or not. If it is, you have the right to access your personal data and receive the information contained in this Privacy Policy.
Right of amendment
You have the right to obtain – without undue delay – the amendment of any incorrect personal data regarding you.
Right of cancellation
The have the right to obtain – without undue delay – the cancellation of personal data regarding you for any of the following reasons:
a) the personal data is no longer necessary as per the purposes for which they were collected or processed;
b) you have revoked your consent to data processing and there are no other legal grounds for data processing;
c) you have opposed data procession and there is no other legitimate motive to proceed to data processing;
d) your personal data has been processed unlawfully;
e) your personal data must be deleted to complete with a legal obligation.
Right to limit data processing
You have the right to obtain the limitation of data processing in the following scenarios:
a) if you inform us that your personal data is incorrect, we will limit data processing for the period needed for the data controller to check your personal data;
b) if data processing is illegal and you oppose the deletion of your personal data and instead request that its use is limited;
c) even though the data controller no longer needs your personal data for data processing purposes, your personal data may still be needed to check, exercise or defend a right in a legal setting;
d) if you have opposed data processing and are awaiting verification that we have legitimate reasons for this.
Right of opposition
You have the right to oppose – at any time – the processing of your personal data for direct marketing purposes, including any profiling activities linked to marketing.
Right to data portability
You have the right to obtain a copy of the personal data we have regarding you in a well-structured, intuitive format that can be viewed on an automatic device. You also have the right to pass this data to another data controller without the consent of the data controller that supplied you with it, in the event that:
a) data processing is based on consent or a contract; and
b) data processing is carried out using automated means.
You have the right to obtain the direct transfer of your personal data to another data controller, provided this is technically possible and only by request.
How can you change your preferences or revoke consent?
You can – at any time – check, modify or revoke your consent for the data processing purposes as set out in (a) and (b). You may also declare that you no longer wish to receive commercial information via email and/or instant messaging services. You can decide to leave the Natuzzi Community at any time. In order to do so, simply contact Natuzzi S.p.A. or the Data Protection Manager at the address [email protected].
How do you contact the data controller and Data Protection Officer to exercise your rights?
You can exercise your rights by writing to the data controller and/or Data Protection Officer at the following addresses:
Data controller:
Natuzzi S.p.A.
Via Iazzitiello, 47
70029 Santeramo in Colle (BA)
Italy
Email: [email protected]
Natuzzi S.p.A. Data Protection Officer:
Protection Trade Srl
Via Giorgio Morandi, 22
04020 Itri (LT)
How do you contact the relevant authorities to make a complaint?
Any complaints can be sent to the relevant authorities at the following address:
Garante per la Protezione dei Dati Personali [Personal Data Protection Authority]
Piazza di Monte Citorio n. 121
00186 Rome
Italy
Fax: (+39) 06.69677.3785
Tel: (+39) 06.696771
Email: [email protected]
Certified email address: [email protected]
How will we keep you informed of any changes to this Privacy Policy?
This Privacy Policy is subject to change in the event that any changes are made to the way we process your Data or any other information contained herein. Your rights will not be affected by any changes. In the event that changes are made that may limit the protection of your personal data or infringe upon your rights as set out in the current version, we will use the contact details provided by you to inform you of this before your Data is processed according to the new policy. Your right to leave the Natuzzi Community and modify your consent and preferences will be guaranteed.
In any case, we invite you to consult the up-to-date Privacy Policy on the website from time to time.
Last updated: 14/05/2018
本人同意贵公司处理和分析本人的数据，以便本人接收个性化的产品报价。
本人同意Natuzzi S.p.A.使用隐私政策(b)项所述方法对本人的偏好、本人与贵公司互动的方式以及本人的购买行为进行调查。