Natuzzi Italia at Salone del Mobile 2016: harmony and style for an enriched new collection
Twenty new models and the enrichment of the Total Living offer thanks to the harmonious combination of design, function, materials and colors
To build harmony by working on forms and materials, composing spaces where design meets the aesthetic in a lasting embrace; combining design, materials, colors and function to create harmonic interiors and to bring to the world style and Italian way of life.
Natuzzi, the Made in Italy design brand best known in the world among luxury goods consumers (source IPSOS-Lagardère), returned to the Salone Internazionale del Mobile 2016 to present the new Natuzzi Italia collection and its latest innovations for the living, bedroom and dining areas. Over 20 new models – including sofas, beds, tables and chairs – compose a seamless path to immerse in and savor the style that has always distinguished the brand.
The new collection is the result of the work of the Natuzzi Style Centre, who follows the development of each and every product, always keeping in mind the company's DNA, as well as the contamination with external collaborations. To interpret the philosophy of the brand designers Maurizio Manzoni and Roberto Tapinassi of Studio Memo, Victor Vasilev, Claudio Bellini, Mauro Lipparini, Bernhardt & Vella took part in the creation of the new Natuzzi Italia collection.
THE NEW SOFAS
Among latest introductions, Ido, designed by Mauro Lipparini, stands out for its clean, well-defined lines, punctuated by an intersection of a number of elements that complement the levity of its elegant metallic feet. It also features the unique “kissed” stitching, folded inward to make it invisible on the outside. The sofa comes with a number of accessory elements, horizontal and vertical, cubic and basic. These elements combine both esthetically and functionally to enliven different narratives.
La Scala sofa is a contemporary reinterpretation of the classic Chester model. A masterpiece of craftsmanship, it is characterized by the sinuous lines that wrap around the quilting detail and by its comfort, guaranteed by the fine padding inserted in the enveloping back and deep seat.
Other new sofas include Herman, Jeremy and Agorà by Studio Memo.
THE LIVING AREA
Designed by Victor Vasilev, the Plissè bookcase takes inspiration from the nineteenth-century separé style. This model exhibits a visual lightness that masks a robust structure built from modular panels, held together with supporting brackets. Versatility is the element that sets it apart from the competition – clean, sleek and elegant design make this piece a rather “mobile” element, adaptable to different spatial setups.
The Vico lamp, also designed by Victor Vasilev, is a luminescent sculpture in every sense, and packs a powerful visual punch. Its delicate, rounded spaces embody the purity of its lines and its presence in space. Other accessories for the living area include the armchairs Rose and Ambra, the Meridio coffee table set and the Mira lamp, all designed in the Natuzzi Style Centre in Santeramo in Colle.
THE DINING AREA
Natuzzi's new dining area products are represented by the Leggero collection, designed by Victor Vasilev. An elegant ensemble that makes lightness of form its strong point, Leggero is Vasilev's homage to Giò Ponti, the undisputed master architect and industrial designer. This furniture family, composed by the Leggero dining table and the Lisa armchair, has discovered its raison d'etre by eliminating superfluous elements, allowing it to achieve a unique sense of dynamic levity. New pieces include the containers of the Accademia collection by Bernhardt & Vella.
THE BEDROOM AREA
Proportions typical of the 1950s are resurrected by Studio Memo's architects Manzoni and Tapinassi in the Svevo set, which includes the bed, chair, nightstands and bedroom storage. The Svevo bed is the first of the Natuzzi collection to become an integral part of a total living design. The characteristic wooden legs coupled to metal inserts elegantly support the structure, while the large bed frame and headboard are generously sized for guarantee of convenience and comfort.
The collection is characterized by rounded and embracing shapes and for the structure of the feet in solid wood with precious metal details. Besides the sofa already in the collection, Studio Memo developed a series of furniture mixing shapes and materials. Glass is used on console, sideboard and chest of drawers to highlight the horizontal surfaces.
THE RELAX AREA
Comfort, design and softness are the guiding principles for the new Ilia armchair recliner, designed by Mauro Lipparini. Thanks to its reassuring and embracing shape, this structure is visually pleasing, and the extra softness achieved by Natuzzi's research center by combining two layers of high-density foam with an innovative material, typically used in the textile industry and now being applied in the furniture industry, provides the perfect finishing touch. The wooden base, available in different finishes, is a veritable shell, which connects with its electronic extendable footrests and supports its armrests.
What kind of personal data will we use?
Personal and contact information
We may use the personal and contact information provided to us when you enter into a purchase contract for Natuzzi products, request a quote or information about our products, register with the Natuzzi Community or sign up for our newsletters (hereinafter known collectively as “Data”).
In order to be able to request information and/or complete the process of registering with the Natuzzi Community, all the data indicated with an asterisk in the respective forms must be provided.
With your consent, we may also use Data relating to you gathered according to different means than the ones just described.
More specifically, we may gather the following types of data:
- optional information that you may convey to use through order forms, quote requests and the Natuzzi Community registration form;
- information that we may obtain by examining how you interact with us, through emails and newsletters and our internet sites and apps, which may be developed either by us or by third parties (for more information, we invite you to consult their Privacy Policies);
- your purchasing behaviour, including information relating to purchases made by you and quotes requested by you from Natuzzi;
- information shared by you through social networks on which you are registered.
Why will we use your data and what legal basis we will adhere to?
If you grant your consent, we will use your data for each of the following purposes, including through the use of electronic means:
a) in order to send you – using the contact information provided by you – newsletters, information on products and services provided by our company, offers and promotions, and to conduct market research. For example, we might send you emails or instant messages (e.g. via SMS and WhatsApp), send you promotional material to your postal address or contact you on the phone via an operator.
b) in order to examine your preferences, the ways in which you interact with us and your purchasing behaviour. More specifically, in order to better understand your tastes and interests as regards our products and correspondence, we may examine – including using automated systems – the information you provide to us in order forms and quote requests, purchases made by you at Natuzzi stores in the last ten years, your interest in the correspondence and newsletters we send you, your visits to our websites, the way you use our apps and your interest in our social media channels (e.g. Facebook). For more information on the Data we may obtain as a result of you browsing our internet websites and/or using our apps, please consult the relevant privacy documents. Finally, we may supplement your profile with information of a statistical natural that we lawfully obtain from other sources: this could be in relation to where you live (e.g. demographic information, geo-referencing data etc.) or the electronic devices you use to interact with us.
In any case, this kind of profiling activity shall not have any legal consequences on you, nor will it have a significant effect on you personally.
Moreover, in the event that you have filled in a form for the request for information, we will use your Data:
c) to provide you with the information requested;
And, in the event you have filled in the Natuzzi Community registration form, we will use your Data for the following purpose, including through the use of electronic means:
d) to manage your participation in the Natuzzi Community. Your Data will be used to provide you with discounts and other advantages which may be made available to you. More generally, it will be used to satisfy all related contractual and administrative requirements.
Registration with the Natuzzi Community is optional and neither registration nor the information request is in any way dependent on you granting your consent for the data processing purposes set out at (a) and (b).
Who is the data controller?
The data controller is Natuzzi S.p.A., whose contact details are shown below.
How long will we store your Data for?
We will only store your Data for the period of time necessary to pursue the various data processing purposes.
As regards the Natuzzi Community, your Data will not be stored for processing for longer than the time necessary to manage your participation in the Natuzzi Community. In the event that you decide to leave the Natuzzi Community, your Data will be deleted within 30 days.
For the purposes set out at (a) and (b), your personal and contact information will be stored for processing until such time as you revoke your consent, while information relating to your purchases will be stored for processing for no longer than 10 years from the date of collection. Information relating to your interactions with us will be stored for no longer than 12 months from the date of collection.
Who will we communicate your Data to?
For administrative purposes, we may communicate your Data to our service suppliers (e.g. IT services). If you are registered with the Natuzzi Community, we may communicate your Data to companies – including foreign companies – who manage the stores participating in the Natuzzi Community initiative, as well as to third parties where we are legally obliged to do so.
A full list of such companies will be made available if you send a written request to the contact details shown below.
How will the transfer of your Data to non-EU countries be regulated?
Your data may be transferred outside of the European Union, including to countries where the level of personal data protection may be lower than that guaranteed by European regulations.
In any case, your Data will be adequately protected during such data transfers, particularly as regards the standard contractual clauses introduced by European Commission Decision 2010/87/CE https://www.garanteprivacy.it/web/guest/home/docweb/-/docweb-display/docweb/1728496.
What rights do you have?
You have the right to request access to the Data, to request the amendment or cancelation of the Data, to request that data procession by limited, to object to our using your Data and to request that a copy of your Data be sent to you.
Rights of the interested party
Right of access
Right of amendment
You have the right to obtain – without undue delay – the amendment of any incorrect personal data regarding you.
Right of cancellation
The have the right to obtain – without undue delay – the cancellation of personal data regarding you for any of the following reasons:
a) the personal data is no longer necessary as per the purposes for which they were collected or processed;
b) you have revoked your consent to data processing and there are no other legal grounds for data processing;
c) you have opposed data procession and there is no other legitimate motive to proceed to data processing;
d) your personal data has been processed unlawfully;
e) your personal data must be deleted to complete with a legal obligation.
Right to limit data processing
You have the right to obtain the limitation of data processing in the following scenarios:
a) if you inform us that your personal data is incorrect, we will limit data processing for the period needed for the data controller to check your personal data;
b) if data processing is illegal and you oppose the deletion of your personal data and instead request that its use is limited;
c) even though the data controller no longer needs your personal data for data processing purposes, your personal data may still be needed to check, exercise or defend a right in a legal setting;
d) if you have opposed data processing and are awaiting verification that we have legitimate reasons for this.
Right of opposition
You have the right to oppose – at any time – the processing of your personal data for direct marketing purposes, including any profiling activities linked to marketing.
Right to data portability
You have the right to obtain a copy of the personal data we have regarding you in a well-structured, intuitive format that can be viewed on an automatic device. You also have the right to pass this data to another data controller without the consent of the data controller that supplied you with it, in the event that:
a) data processing is based on consent or a contract; and
b) data processing is carried out using automated means.
You have the right to obtain the direct transfer of your personal data to another data controller, provided this is technically possible and only by request.
How can you change your preferences or revoke consent?
You can – at any time – check, modify or revoke your consent for the data processing purposes as set out in (a) and (b). You may also declare that you no longer wish to receive commercial information via email and/or instant messaging services. You can decide to leave the Natuzzi Community at any time. In order to do so, simply contact Natuzzi S.p.A. or the Data Protection Manager at the address [email protected].
How do you contact the data controller and Data Protection Officer to exercise your rights?
You can exercise your rights by writing to the data controller and/or Data Protection Officer at the following addresses:
Via Iazzitiello, 47
70029 Santeramo in Colle (BA)
Email: [email protected]
Natuzzi S.p.A. Data Protection Officer:
Protection Trade Srl
Via Giorgio Morandi, 22
04020 Itri (LT)
How do you contact the relevant authorities to make a complaint?
Any complaints can be sent to the relevant authorities at the following address:
Garante per la Protezione dei Dati Personali [Personal Data Protection Authority]
Last updated: 14/05/2018